{"id":20353,"date":"2025-03-12T10:55:51","date_gmt":"2025-03-12T10:55:51","guid":{"rendered":"https:\/\/aehm.es\/?p=20353"},"modified":"2025-03-12T11:20:57","modified_gmt":"2025-03-12T11:20:57","slug":"la-asociacion-empresarial-hotelera-de-madrid-anticipa-las-tendencias-en-hoteleria-en-hip-2025","status":"publish","type":"post","link":"https:\/\/aehm.es\/en\/la-asociacion-empresarial-hotelera-de-madrid-anticipa-las-tendencias-en-hoteleria-en-hip-2025\/","title":{"rendered":"La Asociaci\u00f3n Empresarial Hotelera de Madrid anticipa las tendencias en hoteler\u00eda en HIP-2025"},"content":{"rendered":"<ul>\n<li class=\"s13\"><span class=\"s12\">L<\/span><span class=\"s12\">a Asoci<\/span><span class=\"s12\">aci\u00f3n <\/span><span class=\"s12\">Empresarial Hotelera de Madrid (AEHM) <\/span><span class=\"s12\">ha celebrado<\/span><span class=\"s12\">,<\/span> <span class=\"s12\">en el marco de<\/span><span class=\"s12\">Horeca<\/span><span class=\"s12\"> Professional Expo (<\/span><span class=\"s12\">HIP<\/span><span class=\"s12\">)<\/span><span class=\"s12\">,<\/span> <span class=\"s12\">\u201c<\/span><span class=\"s12\">Hotel <\/span><span class=\"s12\">Trends<\/span><span class=\"s12\">\u201d<\/span><span class=\"s12\">, <\/span><span class=\"s12\">un<\/span> <span class=\"s12\">foro<\/span><span class=\"s12\"> en el que se <\/span><span class=\"s12\">han <\/span><span class=\"s12\">anticipados los retos del sector alojativo<\/span><span class=\"s12\"> y se han ofrecido las claves estrat\u00e9gicas para afrontarlos con \u00e9xito<\/span><span class=\"s12\"> de la mano de los <\/span><span class=\"s12\">l\u00edderes del sector<\/span><span class=\"s12\">.<\/span><\/li>\n<li class=\"s13\"><span class=\"s12\">C<\/span><span class=\"s12\">recimiento, especializaci\u00f3n, <\/span><span class=\"s12\">combinaci\u00f3n de<\/span><span class=\"s12\"> cultura<\/span> <span class=\"s12\">y<\/span> <span class=\"s12\">entorno local para <\/span><span class=\"s12\">una mejor <\/span><span class=\"s12\">experiencia de cliente, <\/span><span class=\"s12\">demanda del <\/span><span class=\"s12\">hu\u00e9sped<\/span><span class=\"s12\"> de <\/span><span class=\"s12\">pr\u00e1cticas <\/span><span class=\"s12\">responsables y sostenibles<\/span><span class=\"s12\">, nuevos liderazgos<\/span><span class=\"s12\"> y mejora de procesos para <\/span><span class=\"s12\">la <\/span><span class=\"s12\">fidelizaci\u00f3n fueron algun<\/span><span class=\"s12\">as de las claves expuestas a lo largo de la jornada<\/span><span class=\"s12\">.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"s22\"><em><span class=\"s15\">Madrid, <\/span><span class=\"s15\">1<\/span><span class=\"s15\">2<\/span><span class=\"s15\"> de <\/span><span class=\"s15\">marzo<\/span> <span class=\"s15\">de 202<\/span><span class=\"s15\">5<\/span><\/em><span class=\"s15\">.-<\/span> <a href=\"https:\/\/aehm.es\/\"><span class=\"s17\">L<\/span><span class=\"s17\">a Asociaci\u00f3n Empresarial Hotelera de Madrid<\/span><span class=\"s17\"> (AEHM)<\/span><\/a> <span class=\"s18\">ha <\/span><span class=\"s19\">celebra<\/span><span class=\"s20\">do<\/span><span class=\"s20\">,<\/span><span class=\"s20\"> en el marco de HIP-2025 <\/span><span class=\"s20\">(<\/span><span class=\"s20\">Horeca<\/span><span class=\"s20\"> Professional Expo<\/span><span class=\"s20\">),<\/span><strong> <span class=\"s16\">\u201c<\/span><span class=\"s16\">Hotel <\/span><span class=\"s16\">Trends<\/span><span class=\"s16\">\u201d<\/span><\/strong><span class=\"s20\">, un espacio <\/span><span class=\"s20\">de debate en el que se <\/span><span class=\"s20\">han <\/span><span class=\"s20\">aborda<\/span><span class=\"s20\">do los retos del sector hotelero, as\u00ed como <\/span><span class=\"s20\">las estrategias<\/span> <span class=\"s20\">y casos de \u00e9xito <\/span><span class=\"s20\">para <\/span><span class=\"s20\">enfrentarse<\/span><span class=\"s20\"> a<\/span> <span class=\"s20\">ellos<\/span><span class=\"s21\">, a lo largo de cinco mesas redondas que han versado so<\/span><span class=\"s21\">bre<\/span><span class=\"s20\">: <\/span><span class=\"s16\">tendencias, <\/span><span class=\"s16\">sostenibilidad, atracci\u00f3n de talento, experiencia y digitalizaci\u00f3n e inteligencia artificial<\/span><span class=\"s20\">.<\/span><\/p>\n<p class=\"s22\"><strong><span class=\"s16\">Gonzalo Aguilar, CEO de <\/span><span class=\"s16\">Minor<\/span><span class=\"s16\"> Hotels <\/span><span class=\"s16\">Europe<\/span><span class=\"s16\"> &amp; <\/span><span class=\"s16\">Americas<\/span><span class=\"s16\">, y Antonio Catal\u00e1n, presidente de AC Hoteles <\/span><span class=\"s16\">by<\/span><span class=\"s16\"> Marriott<\/span><\/strong><span class=\"s20\">, ina<\/span><span class=\"s20\">ugura<\/span><span class=\"s20\">ron<\/span> <span class=\"s20\">el encuentro <\/span><span class=\"s20\">con una discusi\u00f3n sobre las <\/span><strong><span class=\"s16\">\u201cTendencias globales del sector hotelero: innovaci\u00f3n, adaptaci\u00f3n y perspectivas\u201d<\/span><\/strong><span class=\"s20\">, moderada por Manuel Molina, director and <\/span><span class=\"s20\">Co-owner<\/span><span class=\"s20\"> de Hosteltur.<\/span> <span class=\"s20\">Ambos hoteleros <\/span><span class=\"s20\">co<\/span><span class=\"s20\">incidie<\/span><span class=\"s20\">ron<\/span><span class=\"s20\"> en <\/span><span class=\"s20\">las posibilidades de<\/span><strong><span class=\"s16\"> crecimiento del<\/span><span class=\"s16\"> sector<\/span><\/strong><span class=\"s20\">, pero a un ritmo m\u00e1s moderado del experimentado en los \u00faltimos a\u00f1o<\/span><span class=\"s20\">s. <\/span><span class=\"s15\">\u201cLa gente quiere tener experiencias, quiere viajar\u201d<\/span><span class=\"s20\"> -apunt\u00f3 Aguilar. <\/span><span class=\"s20\">El presidente de AC Hoteles <\/span><span class=\"s20\">by<\/span><span class=\"s20\"> Marriott<\/span><span class=\"s20\">, <\/span><span class=\"s20\">Antonio Catal\u00e1n, <\/span><span class=\"s20\">alab\u00f3 <\/span><span class=\"s20\">el dinamismo de<\/span><span class=\"s20\">l sector tur\u00edstico<\/span><span class=\"s20\">: <\/span><span class=\"s15\">\u201c<\/span><span class=\"s15\">Espa\u00f1a ser\u00eda la primera potencia del mundo si todos los sectores fueran como el sector tur\u00edstico<\/span><span class=\"s15\">\u201d<\/span><span class=\"s20\"> -sostuvo. <\/span><span class=\"s20\">Catal\u00e1n<\/span><span class=\"s20\">Apunt\u00f3<\/span> <span class=\"s20\">hacia la especializaci\u00f3n <\/span><span class=\"s20\">y la diferenciaci\u00f3n <\/span><span class=\"s20\">de las <\/span><span class=\"s20\">primeras cadenas para el reparto <\/span><span class=\"s20\">de un mercado cada vez m\u00e1s orientado a<\/span><span class=\"s20\">l <\/span><span class=\"s20\">turismo vacacional.<\/span><\/p>\n<p class=\"s22\"><span class=\"s20\">Los ponentes <\/span><span class=\"s20\">de la <\/span><span class=\"s20\">segunda mesa redonda<\/span><span class=\"s20\">, <\/span><span class=\"s20\">dirigida<\/span><span class=\"s20\"> por Alfonso del Poyo, vicepresidente de Espa\u00f1a y <\/span><span class=\"s20\">Latam<\/span><span class=\"s20\"> de Meli\u00e1 Hotels Internacional, <\/span><span class=\"s20\">debati<\/span><span class=\"s20\">eron<\/span><span class=\"s20\"> sobre la <\/span><strong><span class=\"s16\">integraci\u00f3n cultural <\/span><span class=\"s20\">y la <\/span><span class=\"s16\">promoci\u00f3n de la identidad local <\/span><\/strong><span class=\"s20\">en el servicio hotelero<\/span><span class=\"s20\"> y estuvieron de acuerdo en <\/span><span class=\"s20\">identificar la <\/span><strong><span class=\"s16\">singularidad del destino<\/span><\/strong><span class=\"s20\"> y las particularidades locales como <\/span><span class=\"s20\">propuesta de valor.<\/span> <span class=\"s20\">Para <\/span><span class=\"s20\">la CEO de <\/span><span class=\"s20\">Relais&amp;Chateaux<\/span><span class=\"s20\"> Hotel Orfila y <\/span><span class=\"s20\">Heritage<\/span><span class=\"s20\"> Madrid Hotel <\/span><span class=\"s20\">Relais&amp;Chateau<\/span><span class=\"s20\">, Ver\u00f3nica Garc\u00eda<\/span><span class=\"s20\">, <\/span><span class=\"s15\">\u201c<\/span><span class=\"s15\">e<\/span><span class=\"s15\">n Madrid somos pioneros en ofrecer esa experiencia a trav\u00e9s de gastronom\u00eda<\/span><span class=\"s15\"> y actividades<\/span><span class=\"s15\">\u201d<\/span><span class=\"s15\">. <\/span><span class=\"s20\">E<\/span><span class=\"s20\">l CEO de <\/span><span class=\"s20\">Hidden<\/span> <span class=\"s20\">Away<\/span><span class=\"s20\"> Hotels, Ignacio Jim\u00e9nez<\/span><span class=\"s20\">,<\/span><span class=\"s20\"> ap<\/span><span class=\"s20\">untal\u00f3<\/span> <span class=\"s20\">esta <\/span><span class=\"s20\">aserci\u00f3n<\/span><span class=\"s20\">:<\/span> <span class=\"s15\">\u201cMadrid es un ejemplo paradigm\u00e1tico\u201d<\/span> <span class=\"s20\">&#8211;<\/span><span class=\"s20\">sostuvo<\/span><span class=\"s20\"> para identificar la regi\u00f3n con <\/span><span class=\"s20\">una gesti\u00f3n eficaz del destino<\/span><span class=\"s20\"> por parte de las distintas administraciones.<\/span><\/p>\n<p class=\"s22\"><span class=\"s15\">\u201c<\/span><span class=\"s15\">El secreto es que<\/span><span class=\"s15\">,<\/span><span class=\"s15\"> cuando te despiertes en una <\/span><span class=\"s15\">habitaci\u00f3<\/span><span class=\"s15\">n<\/span><span class=\"s15\">,<\/span><span class=\"s15\"> sepas en qu\u00e9 marca y en qu\u00e9 destino est\u00e1s<\/span><span class=\"s15\">\u201d<\/span><span class=\"s15\">, <\/span><span class=\"s20\">resolvi\u00f3<\/span><span class=\"s20\"> el <\/span><span class=\"s20\">CEO de RLH <\/span><span class=\"s20\">Properties<\/span><span class=\"s20\">, Borja Escalada<\/span><span class=\"s20\">. <\/span><span class=\"s20\">Por su parte, el <\/span><span class=\"s20\">CEO de <\/span><span class=\"s20\">Hidden<\/span><span class=\"s20\">Away<\/span><span class=\"s20\"> Hotels, <\/span><span class=\"s20\">Ignacio Jim\u00e9nez<\/span><span class=\"s20\">,<\/span> <span class=\"s20\">r<\/span><span class=\"s20\">e<\/span><span class=\"s20\">ivin<\/span><span class=\"s20\">d<\/span><span class=\"s20\">i<\/span><span class=\"s20\">c<\/span><span class=\"s20\">\u00f3<\/span><span class=\"s20\"> la iniciativa privada en materia de sostenibilidad.<\/span><\/p>\n<p class=\"s22\"><span class=\"s20\">Por \u00faltimo, <\/span><span class=\"s20\">e<\/span><span class=\"s20\">l CEO de <\/span><span class=\"s20\">Ilunion<\/span><span class=\"s20\"> Hotels, Jos\u00e9 \u00c1ngel Preciados<\/span><span class=\"s20\">, <\/span><span class=\"s20\">ahond\u00f3 en el concepto de sostenibilidad y <\/span><span class=\"s20\">abog\u00f3 por <\/span><span class=\"s20\">incluir esta en la estrategia a pesar de que <\/span><span class=\"s20\">\u201c<\/span><span class=\"s20\">h<\/span><span class=\"s20\">ay mucho camino que recorrer\u201d. <\/span><span class=\"s20\">\u201cC<\/span><span class=\"s20\">ada vez <\/span><span class=\"s20\">estamos <\/span><span class=\"s20\">m\u00e1s convencidos<\/span><span class=\"s20\">\u201d<\/span><span class=\"s20\">, sostuvo<\/span><span class=\"s20\">, y<\/span><span class=\"s20\"> defendi\u00f3 l<\/span><span class=\"s20\">a <\/span><span class=\"s16\">integraci\u00f3n cultural <\/span><span class=\"s20\">como una <\/span><strong><span class=\"s16\">oportunidad de compromiso con la comunidad<\/span> <span class=\"s20\">y su idiosincrasia.<\/span><\/strong><\/p>\n<p class=\"s22\"><span class=\"s20\">En <\/span><span class=\"s20\">el tercero de los encuentros<\/span><span class=\"s20\">,<\/span><span class=\"s20\"> enfocado en las<\/span><strong><span class=\"s16\"> relaciones laborales y <\/span><span class=\"s16\">el <\/span><\/strong><span class=\"s16\"><strong>bienestar mental<\/strong> <\/span><span class=\"s20\">en la nueva era empresarial<\/span><span class=\"s20\"> y que guio Hugo Rovira, director general de <\/span><span class=\"s20\">Minor<\/span><span class=\"s20\"> Hotels <\/span><span class=\"s20\">Europe<\/span> <span class=\"s20\">&amp;<\/span><span class=\"s20\">America<\/span><span class=\"s20\">s<\/span><span class=\"s20\"> en el sur de Europa y Estados Unidos<\/span><span class=\"s20\">, <\/span><span class=\"s20\">el director <\/span><span class=\"s20\">senior <\/span><span class=\"s20\">de Recursos Humanos de <\/span><span class=\"s20\">Minor<\/span><span class=\"s20\"> Hotels <\/span><span class=\"s20\">Europe<\/span><span class=\"s20\"> &amp; <\/span><span class=\"s20\">Americas<\/span><span class=\"s20\">, Diego Garc\u00eda de Vinuesa<\/span><span class=\"s20\">, abog\u00f3 por<\/span><span class=\"s16\"> entornos de trabajo m\u00e1s flexibles<\/span><span class=\"s20\"> y planes de carrera en un per\u00edodo m\u00e1s estrecho de tiempo<\/span><span class=\"s20\">.<\/span><span class=\"s20\"> Por su parte, e<\/span><span class=\"s20\">l presidente de <\/span><span class=\"s20\">Room<\/span><span class=\"s20\"> Mate Hotels, Enrique Sarasola<\/span><span class=\"s20\">, <\/span><span class=\"s20\">se refiri\u00f3 al sector tur\u00edstico como aquel en el que <\/span><span class=\"s15\">\u201c<\/span><span class=\"s15\">se puede hacer carrera\u201d. <\/span><span class=\"s15\">\u201cEstamos haciendo un esfuerzo importante por generar m<\/span><span class=\"s15\">\u00e1<\/span><span class=\"s15\">s experiencias y de mayor calidad, lo que requiere m\u00e1s talento y liderazgo<\/span><span class=\"s15\">\u201d<\/span><span class=\"s20\">, <\/span><span class=\"s20\">sostuvo e<\/span><span class=\"s20\">l director general de Corporativo de ONLY YOU, Palladium Hotel Group, Juan Serra<\/span><span class=\"s20\">. <\/span><\/p>\n<p class=\"s22\"><span class=\"s20\">La cuarta mesa<\/span><span class=\"s20\">, moderada<\/span><span class=\"s20\"> por Antonio L\u00f3pez, director de Innovaci\u00f3n, Educaci\u00f3n e Inversi\u00f3n de ONU Turismo, <\/span><span class=\"s20\">se<\/span><span class=\"s20\"> centr<\/span><span class=\"s20\">\u00f3<\/span><span class=\"s20\"> en c\u00f3mo la<\/span><span class=\"s16\"> i<strong>nteligencia artificial<\/strong><\/span><strong> <span class=\"s20\">(IA)<\/span> <span class=\"s20\">y la <\/span><span class=\"s16\">digitalizaci\u00f3n<\/span><\/strong> <span class=\"s20\">est\u00e1n <\/span><strong><span class=\"s16\">redefiniendo la eficiencia y la sostenibilidad<\/span><span class=\"s20\"> en los hoteles<\/span><span class=\"s20\">.<\/span><\/strong> <span class=\"s20\">E<\/span><span class=\"s20\">l CEO de VP Hotels, Javier P\u00e9rez<\/span><span class=\"s20\">, <\/span><span class=\"s20\">centr\u00f3 <\/span><span class=\"s20\">el objetivo de <\/span><span class=\"s20\">la IA<\/span><span class=\"s20\"> en<\/span><span class=\"s20\"> la <\/span><span class=\"s16\">mejora de procesos<\/span> <span class=\"s15\">\u201c<\/span><span class=\"s15\">pa<\/span><span class=\"s15\">ra que los empleados solo se dediquen a pensar\u201d<\/span><span class=\"s20\">. Asimismo, manifest\u00f3 su optimismo respecto a la tendencia y a la recuperaci\u00f3n de la inversi\u00f3n.<\/span><span class=\"s20\"> \u201cVender m\u00e1s y mejor, llegar al cliente y al personal\u201d<\/span> <span class=\"s20\">son para <\/span><span class=\"s20\">el CEO y director general de Grupo <\/span><span class=\"s20\">Vincci<\/span><span class=\"s20\">, Carlos Calero<\/span><span class=\"s20\">, l<\/span><span class=\"s20\">os pilares sobre los que <\/span><span class=\"s20\">deber\u00eda sustentarse <\/span><span class=\"s20\">esta inteligencia<\/span><span class=\"s20\">.<\/span> <span class=\"s20\">El <\/span><span class=\"s20\">director de organizaci\u00f3n y sistemas de <\/span><span class=\"s20\">Catalonia<\/span><span class=\"s20\"> Hotels &amp; Resorts, Marc Planas<\/span><span class=\"s20\">, se mostr\u00f3 <\/span><span class=\"s15\">\u201cconvencido\u201d<\/span><span class=\"s20\"> con respecto a<\/span><span class=\"s20\"> est<\/span><span class=\"s20\">a tecnolog\u00eda<\/span><span class=\"s20\">, <\/span><span class=\"s15\">\u201c<\/span><span class=\"s15\">por eso es importante compartir una estrategia com\u00fan<\/span><span class=\"s15\">\u201d<\/span><span class=\"s20\">, sentenci\u00f3.<\/span><\/p>\n<p class=\"s22\"><span class=\"s20\">La jornada <\/span><span class=\"s20\">concluy\u00f3<\/span><span class=\"s20\"> con una mesa redonda sobre <strong>la <\/strong><\/span><strong><span class=\"s16\">experiencia<\/span><span class=\"s20\"> y las <\/span><\/strong><span class=\"s16\"><strong>expectativas<\/strong> del hu\u00e9sped<\/span><span class=\"s16\">, <\/span><span class=\"s20\">conducida por Jos\u00e9 Rodr\u00edguez Tar\u00edn, director del Hotel Wellington, <\/span><span class=\"s20\">en la que la vicepresidenta ejecutiva de la AEHM, Mar de Miguel, <\/span><span class=\"s20\">asegur\u00f3<\/span><span class=\"s20\">: <\/span><strong><span class=\"s15\">\u201c<\/span><span class=\"s15\">Queremos elevar a\u00fan<\/span><span class=\"s15\"> m\u00e1s la <\/span><span class=\"s24\">experiencia del cliente <\/span><span class=\"s15\">y del ciudadano<\/span> <span class=\"s24\">en Madrid<\/span><\/strong><span class=\"s15\">. Somos ricos en experiencia y debemos seguir trabajando en ese sentido<\/span><span class=\"s15\">\u201d<\/span><span class=\"s20\">. En <\/span><span class=\"s20\">la misma l\u00ednea<\/span><span class=\"s20\">,<\/span><span class=\"s20\"> se <\/span><span class=\"s20\">manifest\u00f3<\/span> <span class=\"s20\">el copropietario y CEO del Grupo de Restauraci\u00f3n Pescader\u00edas Coru\u00f1esas, Diego Garc\u00eda Azpiroz<\/span><span class=\"s20\">: <\/span><span class=\"s20\">\u201c<\/span><span class=\"s15\">El producto kil\u00f3metro cero y la experiencia Madrid representan la excelencia del producto<\/span><span class=\"s15\">\u201d. <strong>\u201c<\/strong><\/span><strong><span class=\"s24\">Madrid no puede morir de \u00e9xito, es el momento de cuidarla<\/span><span class=\"s20\">\u201d<\/span><\/strong><span class=\"s20\">, concluy\u00f3 Sandro Silva, de CEO del Grupo Paraguas.<\/span><\/p>\n<p class=\"s22\"><span class=\"s20\">L<\/span><span class=\"s20\">a <\/span><span class=\"s20\">subdirectora general de Palladium Hotel Group, Carmen Matute<\/span><span class=\"s20\">s, centr\u00f3 su intervenci\u00f3n en la <\/span><strong><span class=\"s16\">personalizaci\u00f3n <\/span><span class=\"s16\">de las experiencias<\/span><\/strong> <span class=\"s20\">como m\u00e9todo de<\/span><strong><span class=\"s16\"> fidelizaci\u00f3n<\/span><\/strong> <span class=\"s20\">y apost\u00f3 por <\/span><span class=\"s20\">la sostenibilidad <\/span><span class=\"s20\">bien <\/span><span class=\"s20\">aplicada para una mejor gesti\u00f3n de los<\/span><span class=\"s20\"> recursos <\/span><span class=\"s20\">y un incremento de<\/span><span class=\"s20\"> los beneficios. <\/span><\/p>\n<p class=\"s22\"><span class=\"s20\">Tambi\u00e9n sobre esa experiencia no invasiva se manifest\u00f3 el <\/span><span class=\"s20\">presidente de CEHAT y ASHOTEL<\/span><span class=\"s20\"> y CEO de <\/span><span class=\"s20\">Macaronesian<\/span><span class=\"s20\"> Hotels &amp; Resorts<\/span><span class=\"s20\">, <\/span><span class=\"s20\">Jorge Marichal<\/span><span class=\"s20\">, que destac\u00f3 la <\/span><span class=\"s20\">capacitaci\u00f3n de las personas para poder ofrecerla y la <\/span><span class=\"s20\">capacidad para ser m\u00e1s el\u00e1sticos en <\/span><span class=\"s20\">el <\/span><span class=\"s20\">precio<\/span><span class=\"s20\">. <\/span><span class=\"s15\">\u201c<\/span><span class=\"s15\">El objetivo de la digitalizaci\u00f3n no es <\/span><span class=\"s15\">reducir el n\u00famero de<\/span><span class=\"s15\"> empleados, sino<\/span> <span class=\"s15\">dedicar<\/span><span class=\"s15\"> m\u00e1s tiempo en fidelizar clientes ofreciendo una experiencia personal<\/span><span class=\"s15\">\u201d<\/span><span class=\"s20\">, concluy\u00f3.<\/span><\/p>\n<p class=\"s30\"><span class=\"s25\">En la clausura del evento<\/span><span class=\"s25\">,<\/span><span class=\"s25\"> el <\/span><strong><span class=\"s26\">pres<\/span><span class=\"s26\">idente de AEHM, Gabriel Garc\u00eda Alonso<\/span><\/strong><span class=\"s25\">, <\/span><span class=\"s27\">galardona<\/span><span class=\"s27\">do en esta edici\u00f3n de HIP con el <\/span><strong><span class=\"s28\">Premio a la Trayectoria Empresarial de los <\/span><span class=\"s28\">Horeca<\/span><span class=\"s28\"> New Business <\/span><span class=\"s28\">Model<\/span> <span class=\"s28\">Awards<\/span><\/strong><span class=\"s25\">, <\/span><span class=\"s25\">afir<\/span><span class=\"s25\">m\u00f3<\/span><span class=\"s25\">: <\/span><span class=\"s29\">\u201c<\/span><span class=\"s29\">En <\/span><span class=\"s29\">Hotel <\/span><span class=\"s29\">Trends<\/span><span class=\"s29\">,<\/span> <span class=\"s29\">hemos examinado<\/span><span class=\"s29\"> las oportunidades que nos brinda el futuro <\/span><span class=\"s29\">por medio<\/span><span class=\"s29\"> de las nuevas tecnolog\u00edas, la inspiraci\u00f3n para seguir innovando y adapt<\/span><span class=\"s29\">\u00e1ndonos<\/span><span class=\"s29\"> a las nuevas necesidades<\/span><span class=\"s29\"> y<\/span><span class=\"s29\"> la gesti\u00f3n hacia un modelo m\u00e1s humano, eficiente y sostenible<\/span><span class=\"s29\">,<\/span><span class=\"s29\"> en armon\u00eda con las peculiarid<\/span><span class=\"s29\">ades del destino, <\/span><span class=\"s29\">en el que<\/span><span class=\"s29\"> el talento y la experiencia del cliente contin\u00faan siendo<\/span><span class=\"s29\"> el<\/span><span class=\"s29\"> motor<\/span><span class=\"s29\">\u201d<\/span><span class=\"s29\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Asociaci\u00f3n Empresarial Hotelera de Madrid (AEHM) ha celebrado, en el marco deHoreca Professional Expo (HIP), \u201cHotel Trends\u201d, un foro en el que se han anticipados los retos del sector alojativo y se han ofrecido las claves estrat\u00e9gicas para afrontarlos con \u00e9xito de la mano de los l\u00edderes del sector. Crecimiento, especializaci\u00f3n, combinaci\u00f3n de cultura [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":20360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-aehm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Asociaci\u00f3n Empresarial Hotelera de Madrid anticipa las tendencias en hoteler\u00eda en HIP-2025 - AEHM<\/title>\n<meta name=\"description\" content=\"La Asociaci\u00f3n Empresarial Hotelera de Madrid (AEHM) ha celebrado, en el marco de HIP-2025 (Horeca Professional Expo), \u201cHotel Trends\u201d, un espacio de debate en el que se han abordado los retos del sector hotelero, as\u00ed como las estrategias y casos de \u00e9xito para enfrentarse a ellos, a lo largo de cinco mesas redondas que han versado sobre: tendencias, sostenibilidad, atracci\u00f3n de talento, experiencia y digitalizaci\u00f3n e inteligencia artificial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aehm.es\/la-asociacion-empresarial-hotelera-de-madrid-anticipa-las-tendencias-en-hoteleria-en-hip-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Asociaci\u00f3n Empresarial Hotelera de Madrid anticipa las tendencias en hoteler\u00eda en HIP-2025\" \/>\n<meta property=\"og:description\" content=\"a Asociaci\u00f3n Empresarial Hotelera de Madrid (AEHM) ha celebrado, en el marco de HIP-2025 (Horeca Professional Expo), \u201cHotel Trends\u201d, un espacio de debate en el que se han abordado los retos del sector hotelero, as\u00ed como las estrategias y casos de \u00e9xito para enfrentarse a ellos, a lo largo de cinco mesas redondas que han versado sobre: tendencias, sostenibilidad, atracci\u00f3n de talento, experiencia y digitalizaci\u00f3n e inteligencia artificial.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aehm.es\/la-asociacion-empresarial-hotelera-de-madrid-anticipa-las-tendencias-en-hoteleria-en-hip-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"AEHM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.instagram.com\/hotelesdemadrid\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-12T10:55:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-12T11:20:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aehm.es\/wp-content\/uploads\/2025\/03\/NdP_HIP2025.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta 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