{"id":1816,"date":"2011-10-24T17:04:57","date_gmt":"2011-10-24T17:04:57","guid":{"rendered":"http:\/\/www.aehm.es\/?p=1816"},"modified":"2011-10-24T17:04:57","modified_gmt":"2011-10-24T17:04:57","slug":"la-aehm-pide-mas-promocion-internacional","status":"publish","type":"post","link":"https:\/\/aehm.es\/en\/la-aehm-pide-mas-promocion-internacional\/","title":{"rendered":"La AEHM pide m\u00e1s promoci\u00f3n internacional"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>La AEHM alerta de la baja rentabilidad de los hoteles de 5 estrellas en Madrid<\/strong><\/p>\n<p>Los representantes de los hoteles de lujo madrile\u00f1os agrupados en la Asociaci\u00f3n Empresarial Hotelera de Madrid (AEHM) reclaman de forma un\u00e1nime incrementar al m\u00e1ximo la promoci\u00f3n de Madrid en los mercados internacionales ante la baja rentabilidad que presentan los hoteles de cinco estrellas madrile\u00f1os en comparaci\u00f3n con las ciudades competidoras europeas.<\/p>\n<p>Las previsiones de ocupaci\u00f3n, precio medio y RevPAR (ingreso medio por habitaci\u00f3n disponible) realizadas por la consultora Pricewaterhouse para 2012 sit\u00faan a Madrid en este \u00faltimo par\u00e1metro en el decimoquinto lugar de entre las 18 ciudades europeas analizadas, por debajo de destinos como Barcelona, Estambul, Amsterdam, Edimburgo o Viena y superando s\u00f3lo a Dubl\u00edn y Belfast.<\/p>\n<p>Los representantes de los hoteles de cinco estrellas explican la necesidad de incidir especialmente en la promoci\u00f3n internacional tanto en los mercados maduros (brit\u00e1nico, alem\u00e1n o norteamericano ) como en los emergentes( Brasil o China) ante la actual falta de respuesta del mercado interior como consecuencia de la crisis econ\u00f3mica.<\/p>\n<p>Asimismo, la patronal hotelera de Madrid considera necesario que las diversas entidades que realizan actualmente la promoci\u00f3n tur\u00edstica de Madrid, agrupen sus fuerzas en un solo Ente, con participaci\u00f3n empresarial, para conseguir a menor coste, mejores resultados.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La AEHM alerta de la baja rentabilidad de los hoteles de 5 estrellas en Madrid Los representantes de los hoteles de lujo madrile\u00f1os agrupados en la Asociaci\u00f3n Empresarial Hotelera de Madrid (AEHM) reclaman de forma un\u00e1nime incrementar al m\u00e1ximo la promoci\u00f3n de Madrid en los mercados internacionales ante la baja rentabilidad que presentan los hoteles [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-aehm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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